1959
Instead of spending the evening of his seventh wedding anniversary with his wife, Dick Clark spent the night mingling with musicians while presenting The Record Years in prime time on ABC-TV, which was described as a “tribute to the recording industry.” Lip-syncing was the order of the day for guests Johnny Mathis, Les Paul & Mary Ford, Fabian, Stan Freberg, Fats Domino, Stan Kenton and his orchestra and the McGuire Sisters.
As he promised in the lead up to the program, Clark showed off some of his own dancing skills with the McGuire Sisters but it was his defense of teenagers and their music that proved to be the highlight of the show. Using his star-studded cast, Clark pointed out the silliness of past eras with songs like Ta Ra Ra Boom De Aye and Three Itty Fishies and antics like goldfish swallowing or wearing sloppy joe sweaters and zoot suits.
Then, with a decided Clarkian flourish, he brought out a troupe of well-dressed, perfectly behaved thoroughly modern teenage dancers.
Clark’s effort was hugely rewarded. According to Trendex ratings, The Record Years drew more than half of America’s viewing audience and beat such stalwart opposition as Alfred Hitchcock, The Chevy Show, The Loretta Young Show and Richard Diamond.
A fringe benefit was the cash Clark pocketed as a spokesman for one of the show’s big sponsors, AMF Pinspotters. AMF, a major player in the surge in popularity of bowling in the late 1950s, hired Clark — a notorious non-athlete — as the cover boy for a booklet called Bowling Fun that was distributed through North American bowling centers.
More in line with Clark’s public image was his tie-in with DuPont for a line of teenaged girls clothing called “Dance Band Fashions.” Under this arrangement, Clark’s photo was to be used in promotion materials by some 35 manufacturers whose items were made of DuPont nylon, dacron or orlon fabrics.
Clark also announced that his planned fall TV series, Dick Clark’s World of Talent, would air on Sunday nights (opposite the popular What’s My Line?) instead of Wednesdays and would be sponsored by cigarette manufacturer P. Lorillard Company. In addition, Clark revealed that he’d be taking the entire month of August off so he could spend the month in Hollywood filming his first feature film, Because They’re Young.
Since his California plans would take him out of Philadelphia for his American Bandstand anniversary show on Aug. 5, Clark taped two weeks of shows in advance, including the anniversary show. Besides receiving congratulatory on-air phone calls from Fabian, Frankie Avalon and Duane Eddy, Clark also conducted a brief phone chat with Elvis Presley, who was still with the army in Germany. Clark filled the remaining two weeks of his absence with guest deejays and moved his Saturday night show to Hollywood for three weeks beginning Aug. 22.
With everything in place for his August “recess,” Clark headed for Hollywood. But, on the first day that the taped programs were to begin, word leaked that something was amiss. Pat Molittieri, a 16-year-old Bartram High School student who was one of the most popular young dancers on American Bandstand, told a reporter that Clark had banned her from the show after her picture appeared on the June cover of ‘Teen magazine.
Not true, said Clark. She quit to write for the magazine, he said.
But, by the time the taped second anniversary American Bandstand show hit the air two days later, dedicated fans of the show weren’t gushing over the Elvis phone interview.
They were saying, “What happened to Pat?”
Excerpted from Bandstandland © 2019 Larry Lehmer
Author Larry Lehmer's book about Dick Clark and American Bandstand -- Bandstandland: How Dancing Teenagers Took Over America and Dick Clark Took Over Rock & Roll --is available from Sunbury Press. Go here to learn the story behind the writing of Bandstandland or here to listen to the Pennsylvania Cable Network's interview with author Larry Lehmer.
Larry Lehmer's book about the last tour of Buddy Holly, the Big Bopper and Ritchie Valens -- The Day the Music Died -- is available at Amazon.