Those flimsy paper license they typed up at the DMV when I was a teenager probably weren't such a good idea, given that the birthdate was so easily altered and everything. But fancy plastic photo IDs with magnetic bar codes are really about as high tech as they need to go.
How is this digital thing going to play out, anyway? Do you just hand over your phone to the cop who pulls you over? And, do you really think techie bureaucrats are going to be able to stay ahead of the young pups who undoubtedly will find a way to turn their digital IDs into a free pass into legally off-limit fantasylands?
I've always been partial to red grapefruit from Texas. They're plumper, sweeter and juicier than those from other citrus states. Turns out I'm not alone. Enter "Scarletts," the latest branding effort aimed at milking a few extra bucks out of consumers. I haven't actually seen Scarletts in stores, but their ad shows about 10 of them nestled in a faux wood mini crate.
Sound familiar? You've probably seen similarly marketed tangerines like Cuties and Halos. Cutesy names are designed to create demand based on something other than the quality of the product itself. I happen to like Cuteys and Halos and will probably like Scarletts. But I'm still not persuaded to buy Kinky Liqueur, Barefoot Bubbly or Menage a Trois wine just to see if the drink measures up to its name.
Nor am I convinced that the world needs caramel macchiato-flavored almonds, though they do sound tasty.
I like football as much as the next guy, but enough with the bowl games already. Don't we have enough mediocrity in our lives without celebrating it on the football fields every holiday season? Jeesh.